Cajuína São Geraldo is the most loved soft drink in the Brazil Northeast. And this devotion is no accident. In addition to a unique flavor, lovemark is deeply connected to the culture and people of the region. For those from the northeast, nothing new. But how to reveal such a peculiar identity to fans from other regions? To celebrate São Geraldo's 45th anniversary, we heard characters that are part of its history. And we gathered all the testimonies in an exciting documentary, which also inspired the visual identity of the project, starting with the logo. In it, we represent São Geraldo's 45 years in every detail: from cashew to roots, from classic style to the sun of the Northeast. More than telling the story of São Geraldo with the northeast, we invite the northeast to tell their story with São Geraldo.